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Online marketing plan

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ONLINE MARKETING PLAN
В©2010 REALTOR.com В® All rights reserved. rdc_listing presentation_full_011510_v2
REALTORВ® PROFILE
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Name
Company information
Contact information
Contact information
Website/email
Years in business
Education
Designations
Organizations
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COMMUNITY INVOLVEMENT
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MY RECENT SALES
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TESTIMONIALS
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HOW OUR OFFICE COMPARES:
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MY CREDENTIALS
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ASKING PRICE VS. SELLING PRICE
Strategically pricing your home to get it sold for
the most money in the least amount of time
Price too low and you lose the value.
Price too high and you lose the buyers.
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CRITICAL WEEKS WHEN A PROPERTY IS LISTED
Pricing correctly helps you strike a
deal when there is more
competition for your home.
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PRICING VS. POTENTIAL BUYERS
Properly priced, you will have the possibility of many
more buyers competing for your property.
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IMPORTANCE OF PRICING ON ULTIMATE PRICE
I will negotiate on your behalf to help get the best price at
the best terms in the shortest amount of time.
Over time a home that has not been sold may
attract offers below market value.
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PREVIEW OF YOUR HOME
In addition to my efforts, the associates
in my office may be assisting me in
locating buyers, showing and selling
your home.
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ONLINE MARKETING PLAN OBJECTIVES
90% of consumers use the internet to search for
their home
Reach the widest audience of potential buyers.
More buyers = better chance of finding one
willing to meet your terms, price and desired
closing date.
Source: National Association of REALTORSВ®, Profile of Home Buyers and Sellers, 2009
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NEW MOVER SURVEY
94.3% of recent movers
said the internet was
becoming more important
than print.
YES – 94.3%
NO – 4.7%
Source: Conducted by DME, Inc. for REALTOR.com В® Findings, April 2008
13
36% OF BUYERS FOUND A HOME VIA THE
INTERNET - UP FROM 8% IN 2001
Source: National Association of REALTORSВ®, Profile of Home Buyers and Sellers, 2009
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NAR 2009 PROFILE OF HOME BUYERS & SELLERS
HOW BUYERS FOUND THEIR HOME
2002: Internet
surpassed print ads
2004: More buyers found their home
on internet than from signs
2009: The internet is THREE
TIMES as powerful as signs
Internet 36%
Signs 12%
Print ads 2%
2001 2003 2004 2005 2006 2007 2008 2009
Source: National Association of REALTORSВ®, Profile of Home Buyers and Sellers, 2009
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BEST OF ALL WORLDS
BUYERS SEARCH OUR LOCAL WEB SITE
I market to buyers
who are on our site
PLUS buyers who
have not yet picked
a broker.
BUYERS WHO ARE
JUST ON
REALTOR.COMВ®
PRINT ADS
BUYERS WHO SEARCH
OUR LOCAL SITE AND
REALTOR.COMВ®
For illustrative purposes. Varies by broker and region.
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TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions)
I focus on
REALTOR.comВ®
- where more consumers
spend the most time
Source: comScore Media Metrix, November 2009
17
SOCIAL NETWORKING
The REALTOR.comВ®
FacebookВ® application
is a non-intrusive way
that I can keep my
sphere apprised of
your listing
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Because REALTOR.com® has millions of listings…
I will make yours stand out
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HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
MOBILE BUYER MARKETING PLAN
Buyers driving through the neighborhood can:
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Find your home, get directions and a map
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Connect with me in one “click” to get details and make an appointment
Buyers who already want this location find me through REALTOR.comВ® iPhone marketing.
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HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• Enable your home to rise to the top of the search
above all other homes by adding more photos
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HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• I Place my cell phone on multiple points to increase
buyer calls for your property
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HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• I will make your home stand out with a video or virtual tour
Over 100 million
Americans watch
videos on the internet
every month
Source: comScore Media Metrix, Unique Users,
November 2009
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OPEN HOUSES
•
Local and regional buyers make
up half of the market
•
I will market your open house
where most buyers are doing
research in the early part of the
buying decision
•
Those who know the
neighborhood may refer their
friends to your home
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BUYER ASSIST BY REALTOR.COMВ®
• Thousands of home buyers sign-up for home search
assistance on REALTOR.comВ® each month
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BUYER ASSIST BY REALTOR.COMВ®
• I’m one of only 2 agents positioned on REALTOR.com®
in the zip code where your home is located to help
buyers search for a home.
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BUYER ASSIST BY REALTOR.COMВ®
• This exclusive program enables me to guide home
buyers towards the purchase of a home during a
critical phase of their search
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FEATURED HOMESв„ў MARKETING SYSTEMSM
Locally, regionally, nationally and internationally
• Move up buyers
• First time homeowners
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers
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FEATURED HOMESв„ў MARKETING SYSTEM SM
• I can make your home the first one buyers see
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FEATURED HOMESв„ў MARKETING SYSTEM SM
• Triple the number of buyers who
see your home
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FEATURED HOMESв„ў MARKETING SYSTEM SM
• Exclusive position gets your home
seen before all others
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TOP PRODUCERВ® MARKETING SYSTEM
Top ProducerВ® Helps Convert
More Internet Buyers
NOT READY
TO BUY
TOP PRODUCER
FOLLOW-UP
READY
TO BUY
SOLD
INTERNET
INQUIRY
READY
TO BUY
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ONLINE LISTING PERFORMANCE REPORT
• Weekly tracking report shows
how many buyers are looking
at your home
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