Online Dating The Use of the Internet to Meet Partners вЂ¦Did Online Dating Really Kill Cupid? History and Background п‚— In the 1700вЂ™s bachelors searched for wives through printed ads п‚— Matrimonial agencies were a big business in Britain by the 18th century п‚— Being single pass the age of 21 was considered shameful Print ads were a last resort for men who advertised and women who read them п‚— п‚— If a match was made, it was not talked about freely п‚— Personal ads went mainstream in early 20th century died off until the 1960вЂ™s From Newspaper to the Internet п‚— Internet dating is the modern version of the first вЂњmatrimonialвЂќ agencies of the 1700вЂ™s п‚— First major internet dating websites combination of Kiss.com and Match.com, both registered by the same person in 1994 & 1995 п‚— Other dating sites at the time but were more focused on international dating and вЂњmail order brideвЂќ services п‚— The online dating market quickly exploded п‚— AOL and Yahoo revamped their personals/dating section due to the popularity of online dating п‚— By 1996 there were 16 dating websites listed in Yahoo п‚— Yahoo was a directory at the time п‚— The 1998 movie вЂњYou got mailвЂќ put a positive light on meeting people online п‚— Online dating still thriving, Americans spent over $500 million on online dating in 2007 п‚— Expected to increase to $932 million in 2011 п‚— Online dating is the 2nd highest industry for paid content on the web How Does it Work? Step 1: Pick a site of your interest Step 2: Create a profile Step 3: Make contact The Math Behind Matchmaking п‚— WhatвЂ™s an Algorithm? в—¦ It is an effective method for solving a problem expressed as a finite sequence of steps Algorithms вЂў Pepper SchwartzвЂ™s algorithm вЂ“ Developed one of the first algorithm вЂ“ Calculation to match daters with similar variables вЂ“ Match.com вЂў Helen FisherвЂ™s algorithm вЂ“ Designed an algorithm to link brain chemistry traits as well as psychological and sociological variables вЂў Categorizes people as an explorer, builder, director or negotiator Algorithms Continued п‚— Galen BuckwalterвЂ™s algorithm п‚— Soulmate Calculator в—¦ His algorithm uses 29 variables п‚– social type п‚– relationship style п‚– emotional personality в—¦ eHarmony в—¦ These mathematical calculators allow you to rank a desired mate by variables like: п‚– religious preference п‚– risk tolerance п‚– Ambition п‚– humor. в—¦ Decide how wide a location and age range you are willing to consider, hit the calculate button and the system will do the math and tell you the statistical probability of meeting your perfect mate. Different Types of Dating Sites п‚— Major sites в—¦ eHarmony.com в—¦ Chemistry.com в—¦ Plentyoffish.com п‚— Specialized sites в—¦ в—¦ в—¦ в—¦ Womenbehindbars.com 420dating.com Ashleymadison.com Nolongerlonely.com The Science Behind Matchmaking п‚— Science-based dating sites п‚— Their Methods в—¦ DNA matchmaking в—¦ Sweaty t-shirt study Online Dating Business Models п‚— 2 primary business models: в—¦ Subscription based в—¦ Free based п‚— Subscription site fees vary from 16-50 dollars Subscription sites use matchmaking service п‚— п‚— п‚— 1 in 5 new relationships begin on a dating site Subscription sites also allow users to browse by region, ethnicity, religion, body type, etc. Business Models: Free-based п‚— Subscription is free, with premium services offered at a cost п‚— Made possible by online advertising п‚— Free sites include PlentyofFish and okcupid п‚— PlentyofFish sees in excess of 1 billion site visits per month п‚— Creator of PlentyofFish estimates his site generates 100,000 marriages a year. Business Models: Free-based Cont. п‚— Affiliate marketing: в—¦ Advertising products and services, sharing the profits with the website п‚— Selling of userвЂ™s personal data: в—¦ Sold to advertisers/marketing firms п‚— Social networking sites Facebook and Myspace also accused of selling userвЂ™s data Impact of Internet п‚— 77% of our Population uses the Internet п‚— News, Information, Research п‚— Shopping п‚— User Reviews п‚— Social Networking п‚— Entertainment Why Choose Online Dating? п‚— Busy Lives п‚— Tired of Bar Scene п‚— Expand your social circle More reasons online dating services is on the rise: п‚— Gives you the ability to access thousands of profiles of future potential вЂњmatchesвЂќ. п‚— Your prospective love connections are not limited by the people you meet in your job, school, or social circle. п‚— Trusted security measures are set up to retain your privacy and safety. п‚— Your in charge of who you want to meet or talk to. п‚— You make the decision whether to meet someone. п‚— Online dating is reasonably affordable. Successful? п‚— Married couples who met online have an average courtship period of 18.5 months, and those who met offline courtship period last on average 42 months. п‚— In the last year 17% of couples who married met on a dating site. п‚— 1 in 5 singles have dated someone they met on a dating site. п‚— 1 in 5 singles are currently in a committed relationship with someone they met on a dating site. п‚— On average 10 percent of members pay for the dating service and stay for less than 3 months п‚— For singles who use dating sites, 33% form a relationship, 33% do not, and 33% give up on dating online. п‚— Singles who are more likely to use dating sites are ones who are more sociable and have high selfesteem. They also put more value in romantic relationships. п‚— China - The number of singles who use online dating sites in China is expected to reach 140 million by 2010 (The US is only at 40 million). Pros & Cons Choices Men out # women Same Interests Misrepresentation Rejection вЂњYouвЂ™re Reduction Married!!??вЂќ Getting to know each other before physical interaction Scam Artists Dangers п‚— п‚— п‚— п‚— п‚— п‚— Fraud Security and Privacy Stalking Physical Assault Identity Theft Exposure to Offensive Material Play It Safe п‚— Plan first dates in public areas п‚— Make sure your friends know where you are on dates п‚— Ask a lot of detailed questions п‚— NEVER send money to someone online п‚— Keep your information to a minimum Questions/Comments?