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Generating Sales Leads Online

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Seminar - March 5th
Generate Sales Leads Online
A bit about me
What you need:
• Website
• To Know if there’s a market for your products
• Get Visitors
• Convert those visitors to leads
Website
• Website (already covered by Dave)
– Standard Brochure Website
– Opt-in (squeeze) page / Landing page
– Catalogue / Shopping Site
– Blog
Market Research
with Keyword Tools
• Many Options but 2 free ones are:
– http://freekeywords.wordtracker.com
– www.googleeasysearch.com
Getting Visitors to Your Website
80% of Online Traffic comes from Search Engines
Other 20% comes from:
Email Marketing
Direct Marketing
Directories
Social Media …
Etc.
Where does that 80% come from?
So let’s look at Google
Google Adwords
(Pay Per Click)
SEO
• Some Key Things:
–
–
–
–
Title Tag for page
Page Content
Links to your page – internal & external
Regular updating of site
Note: Age of Domain / 100 pages / Domain name
Converting Your Visitors to
Leads:
Give Them:
What they Searched for
An Incentive
A Guarantee/Testimonials
Something of Value
Quotations
• You paid to get people to come to your
site, so don’t let them go away empty
handed
• Put quality information or products in front
of qualified buyers
– Ken Giddens
Summary
• If you have a good website which will
�Convert’ – then all you need to focus on is
driving more traffic to your site
• Other Traffic options:
• Utube/blog/article-submissions/partnering
Workshops
• March 19th 9.30am
• April 23rd 9.30am
Woodlands Hotel
Woodlands Hotel
Presented By: Denis Hegarty
dahegarty@wsisuccessonline.com
Tel: 051-330579
Mob: 086-8180518
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