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01 Color Wheel PP.PPT

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So what is COLOR?
п‚® Color
is a visual sensation created
when the reflection of light from a
pigmented surface is transmitted to the
brain by the eyes.
Why is it necessary in Floral
п‚® Floral
arranging requires a through
understanding of color basics,
harmonies, essentials, and psychology
because people are affected by color.
Impact of different colors:
п‚® Red:
exciting, passion, dynamic, rich
п‚® Pink: romantic, youthful, happy, sweet
п‚® Orange: vital, expressive, happy, sunset
п‚® Yellow: warm, optimistic, creative,
encouraging, imaginative, well-being
п‚® Brown: hearth, home, earth, stability
п‚® Blue:
constant, quiet, serene,
dependable, trustworthy, committed,
sky, water, calming
п‚® Green: soothing, nature, fresh, healing,
п‚® Purple: regal, elegant, mysterious
п‚® Neutrals:
timeless, classic
п‚® White: pristine, pure, bright, innocent
п‚® Black: power, mysterious, strong,
classic elegance
Color Wheel
п‚® A tool
to use to understand the uses of
Color Wheel
Color – natural colors; red,
yellow, & blue
 Secondary Colors – equal mixture of
two primary colors;
п‚® Primary
п‚® Red
& Yellow = Orange
п‚® Yellow & Blue = Green
п‚® Red & Blue = Purple/Violet
Color Wheel
color – equal mixture of a primary
and secondary color. Example: red &
orange = red-orange
п‚® Hue- a pure color, whether primary,
secondary, or tertiary. Example red is a
п‚® Tertiary
Color Principles
– brightness or darkness of a color.
 Chroma – Measure of brightness or
п‚® Value
– Add white to make a color
brighter, pink is a tint of red
п‚® Tint
Color Principles
– add black to make a color
darker, burgundy is a shade of red.
п‚® Shade
Color Principles
– add gray to make a color dull;
dusty rose is a tone of pink.
п‚® Tone
Color Principles
Harmonies – combinations of
color that are pleasing to the eye.
п‚® Color
– one hue with its tints,
shades and tones, ex. white, gray, black
п‚® Monochromatic
– three or more hues that are
next to each other on the color wheel. Ex.
Purple, red purple and red.
п‚® Analogous
Complementary – two colors opposite each
other on the color wheel. Ex. Blue and orange
Split-Complementary – any color with the two
colors on each side of its complement. Ex.
Red, blue- green and yellow- green
Triadic – three colors that are equally spaced
on the color wheel. Ex. Yellow, red and blue.
Tetrads-harmonies based on four colors,
using every fourth color
Polychromatic – three or more unrelated
colors, select tints, shades & tones.
Color Essentials
п‚® Unity-
colors that look good together.
п‚® Scale-
visual impact of warm and cool
п‚® Accent-
coordination of a color focal
point with a design focal point to
achieve unity.
coordination of the “weight” of
one color with that of another.
п‚® Harmony- the total floral composition
(flower, foliage and container) including
the setting in which the arrangement is
п‚® Balance-
Color Psychology
п‚® A warm
colored arrangement may
appear larger than it actually is and
therefore pulls the walls of a spacious
room to make it look cozier.
Color Psychology
п‚® A cool
colored arrangement may appear
smaller and more airy than it actually is
and can therefore open up a room to
make it appear more spacious.
The Art of Color
Through the art of color, a floral artist
designs arrangements that speak for
flower shop customers.
п‚® These designs can communicate
congratulations, sympathy, love, good
manners, warmth, coolness, vitality,
serenity, space or coziness.
п‚® Color stimulates the consumer to buy
flowers, not just for special occasions
but for everyday.
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