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London Congestion Charging Proposal - Trac

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Satellite Vehicle
Tracking
The Vision
• Live vehicle central monitoring
• Electronic central boundary setting
• Every vehicle transmits electronic ID
• Regulation by real-time road usage charging
• Alerts and alarms set centrally for traffic events
• Able to reduce vehicle carbon emissions & prove it
• Customer has value in carbon trading global market
• Safer streets, cleaner air, improved lifestyle
Satellite Vehicle
Tracking
What is proposed
• Improve on current fixed point systems
• Vehicle device tracking by satellite positioning
• Charging on road usage basis
• Ability to change boundaries at will
• Ability to predict traffic problems and send alerts
• Migration from existing technology
• Ability to monitor/calculate carbon emissions
• Ability to transmit real-time traffic information
• Safe and secure centrally monitored roads
Satellite Vehicle
Tracking
What is the technology?
Satellites send
co-ordinates
Corporate customers
and drivers access
data through portal
Antenna receives signal.
Receiver obtains NMEA strings
Device transposes data &
transmits message
over available wireless
networks
Data services
Journey replays
Billing services
Satellite Vehicle
Tracking
Trac-car characteristics
• Learnt from other players early mistakes
• Start with prototype
• End-to-end technology solution with SLAs
• Architecture specifications to drive build
• Not bound by single vendor
• Expertise in high volume data integration
• Expertise in telco, wimax and wifi network solutions
• Customer-centric journey replays/ web self-care
• Provide rating and pre-paid and postpaid billing
Satellite Vehicle
Tracking
Why are we different?
• Architecture flexible and scaleable
• Ability to discount for low carbon emitters
• High volume capability
• Web self-service – personalised engagement
• Monitored technology – performance guarantees.
• Small professional team with extensive practical vehicle
tracking, network, data centre and web content experience
• Ready to engage in partner technology deals with telcos,
location and data service providers, device providers, etc
Satellite Vehicle
Tracking
What can we offer?
• Leverage deep market knowledge of service providers
• Strategic planning and deployment
• Promote and enable deals with selected partners eg
– Telco, wireless, satellite network providers
– Device providers
– Navigation service providers
– Data centre providers
– Portal and data service providers
• Low cost technology services prototype
• Pilot with manageable vehicle sample
• Phased live implementation from 100,000 to 1,000,000+
Satellite Vehicle
Tracking
Where does road pricing operate?
• Auto-routes, and cities for a start. Other zones to follow.
• Configured and managed from central services –
boundaries can be changed dynamically
• Anywhere there is a road - wireless network coverage
• Once operational, technology can be applied in any
bounded area in any city or country
• Technology services developed where cost-effective
• Able to use distributed technology, data centres, telco,
wireless networks for efficiency
Satellite Vehicle
Tracking
Why is this a good idea?
• Provide incentive to reduce emissions based on real data
• Manufacturers get buyers for low carbon cars & fuel
• Existing technology cannot track carbon
• Individuals can carbon trade by reducing mileage & therefore
vehicle emissions
• Provide traffic flow analysis and statistics
• Improved inner city real-time traffic monitoring
• Able to provide real-time information to drivers
Satellite Vehicle
Tracking
Where are we headed?
• Phased implementation of vehicle tracking from 2009 -2015
• Flexible carbon credit options including pre-paid and postpaid options
• Journey replays and on-line accounting on demand
• Ability to discount charges for vehicles with reduced or
(eventually) no carbon emissions
• Real time statistics, including road usage, traffic patterns,
personal and aggregated carbon emission calculations on a
daily basis
Satellite Vehicle
Tracking
What are we offering?
• Monitor/rate per vehicle per distance driven in charging zone
• Pre-paid and post-paid credits – B2B customer accounts
• Web journey replays for drivers
• Real-time traffic monitoring and mapping
• Better road security – able to view trouble spots in real time
• Good value for drivers – only pay for what you drive
Satellite Vehicle
Tracking
Marketing Strategy
• Target corporate customers ready for PAYD traffic charging
• Provide cities with carbon emission trading position
• Engage with authorities to educate vehicle owner/drivers
• Partner engagement for location, device service providers
Satellite Vehicle
Tracking
What are we looking for?
• Customer to participate in pilot project
• Full engagement with corporate customers
Satellite Vehicle
Tracking
Quotes
"Current trends indicate that consumers in the
commercial vehicle segment prefer portable
telematics systems rather than fixed in-cab
systems:"
Frost & Sullivan, Europe.
“Taiwanese ODMs target
Automobile makers in China –
GPS navigation and telematics
capability.” Gartner
“There has been a big
reduction in the cost of vehicle
tracking technology, making it
more attractive to local
councils, says Gartner analyst
Mike Williams. April 2007”
Satellite Vehicle
Tracking
Timeframe
Technology
Services
Pìlot
Phase 1 Deployment
Proof-of-concept
SLAs and KPIs
Corporate customer and vehicle services
Supplier selection
Architecture & design
Plan schedule manage
Configure test deploy infrastructure
Configure test deploy functionality
Customer/Partner deals
Quarter1
Quarter2
Time
Quarter3
Quarter4
Quarter5
Quarter6
Total # vehicles
Phase 5
2 million
Business
Outlook
Phase 4
Phase 1 – First City
Phase 2 – 2-4 Cities
Phase 3
1 million
Phase 3 – expand
into insurance
Phase 2
Phase 4 – further
expansion
Phase 1
Phase 5 – further
expansion
Year
2008
2009
2010
2011
2012
Satellite Vehicle
Tracking
Architecture
Vehicle Owner/Drivers
Vehicle
Vehicle
Corporate Customers
Customer
.
Service Providers
Telco network
Vehicle
Vehicle
Customer
LBS services
Technology Services
Technology Configuration
Vehicle
Customer
Web tracking
Client Application Services Provision
Device Provisioning and Delivery
Transaction Processing
Performance Monitoring
Data services
Device function
Application Test Maintenance
Hosting, & Network Infrastructure
Auxiliary Service Providers
LB Services
Mapping, Points of
interest Database
Device Providers
Mobile phone, PDA,
Trackers
Content Providers
Diverse content
subscriptions
Satellite Vehicle
Tracking
Business Model
GPS/Galileo
satellites
Bearer
services
Data Centre
End-Users
Trac-Car
Corporate
Customers
Business Partners
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