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Mobile Advertising
Experimenting over Let’s move upward.
All operators are doing THIS
Choosing technology partners - integrated advertising solutions suppliers
Developing the following advertising products
unified in terms of advertiser
contextual and relevant to the consumer's expectation
innovative and interactive
Opt-in consumers data collecting
Enter the market of mobile advertising
in the position of major players!
Beeline Mobile Advertising Ecosystem
Unified products (1)
Generally accepted pricing schemes
CPM / CPT, CPC, Flat Fee, broadcasting time slot's
On-line reporting by market KPIs
Cover, OTS, Reach, Frequency
Unified products (2)
Interface of advertising booking
The impossible has become possible
Advertising can give pleasure!
The secret is very simple
Gather as much information about your
consumers, as you can
+
Create an advertising offer having a
real practical value or interest for consumer
+
Ask permission for sending your Ads
An example of good advertising profile
Ivan Korneev
Lawyer, St. Petersburg
Single
Hobbies
Owner
Diving
Exotic Travels
Mountain Skiing
House
HTC HD2 (Windows Mobile)
Toyota Corolla, 2008 model
Mobile Communications
A large number of calls
Calls to the high duration
The level of SMS Above Average
High ARPU
High VAS
No other media possess it
Useful advertising could be interesting to
subscribers!
Useful advertising = precise targeting.
Precise targeting = questionary filled by
subscriber
Questionary = separate service
Service = additional motivation = loyalty programm
Real OPT-in advantages:
More attractive to advertisers: outstanding
targeting criterios (age, gender, interests)
More attractive to operator: save subscriber’s
loyality
Vimpelcom OPT-in service: «Узнай первым!»
Услуга «Узнай первым!» это, прежде всего,
Возможность!
Возможность получать бонусы и первым
узнавать о:
• новостях ведущих мировых брендов
• открытии магазинов
• появлении новых интересных именно
Вам товаров
• акциях
• распродажах
• скидках
и многом другом!!!
Возможность быть в курсе последних
новинок, трендов и событий в режиме онлайн!!!
Marketing intelligence
Opinion about advertising delivered to phone without agreement
Opinion about advertising delivered to phone with agreement
Opinion about advertising delivered with agreemenbt and bonuses
70
I don’t like when I receive advertising of products which I’m
not interested in
66
54
54
Advertising, which provide intersting for me information can
improve my opinion about operator
I don’t like such advertising without dependence on content
of it
67
72
53
24
23
52
I don’t paying any attention to such advertising
31
27
50
I want to know more about offer if content of advertising is
interesting for me
64
71
46
I distrust to such advertising and content doesn’t matter
27
26
What is available now and here
Exclusive Launch Partner Packages
GOLD
up to 8 campaigns
thereof maximum 6 MMS campaigns
MMS design
up to 8 wap pages created
2 profiling questions with results
1 dialog per campaign
industry exclusivity for 3 months
PLATINUM
up to 12 campaigns
thereof maximum 10 MMS campaigns
MMS design
up to 12 wap pages created
4 profiling questions with results
1 interactive dialogue per campaign
possibility of using “click to call“
industry exclusivity for 3 months
up to 12 (8) campaigns: a user (if targeted) will receive 1 message per campaign, up to 10 (6) of these messages will
be an MMS message, the rest SMS or USSD
MMS design: OTM will assist if necessary and create images to use in MMS campaigns
up to 12 wap pages created: messages may contain a link to a microsite that will be designed by OTM
3 profiling questions with resutls: OTM will send a question per month relevant to the client to collect more profiling
information about the subscriber (e.g. do you wear glasses, etc)
1 dialog per campaign: messages may contain a request to reply, giving the client the opportunity
to interact directly with its customers
click to call: messages may contain a number (e.g. to a call-center) that directly places the call to the client for even
more direct interaction
exclusivity: the client is granted to be the exclusive advertiser in his industry during the first three months
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