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About the Christmas Spirit Foundation

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Trees for Troops
Delivering the Spirit of Christmas to Troops and Military Families
About the Christmas Spirit Foundation
 Charitable branch of National Christmas Tree Association
 501(c)(3) nonprofit organization
 EIN 20-3361126
 Independent Charities of America
“Best in America”
 Funded through donations, grants, sponsors, royalties
 More than 94% of funds go to Trees for Troops
About Trees for Troops
Free, real Christmas Trees to troops and military families
More than 139,000 trees since 2005
60+ military bases
U.S. and overseas
Top 20 finalist (nationwide) in 2012
White House “Joining Forces
Community Challenge”
 Farm-fresh shipping via partnership with FedEx
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How Does it Work?
 Tree donations/collection sites, Trees for Troops Weekend
 Foundation staff coordinate the work of:
 Christmas Tree growers, farm families, retailers
 National Christmas Tree Association and state/regional
Christmas Tree associations
 Donors and sponsors
 FedEx
 Military bases
 Hundreds of volunteers
 Collection and farm-fresh delivery late Nov./early Dec.
What is Trees for Troops Weekend?
 First weekend in December
 Christmas Tree farms, lots and retailers across the country
volunteer to gather trees and donations
 Trailers, pickup and shipping provided by FedEx
 Consumers can donate funds or Christmas Trees, write
personal messages on tree tags
 Promoted nationwide
 In 2013, 60 collection sites gathered
7,216 trees for Trees for Troops
National Awareness
Question: Saw, Heard or Read About Trees for Troops – 17 million+
25
20
15
23
Millions of
Households
15
20
14
14
2006
2007
15
17
17
10
5
0
2005
2008
2009
2010
2011
2012
National Awareness
Question: How did the news about FedEx's participation in the Trees for
Troops program influence your likelihood to do business with FedEx in
the future?
44%
7,459,760 people are more likely
to do business with FedEx
Cause Marketing Creates Goodwill and ROI
 83% of Americans say they want
brands to support causes
 41% of American have bought a
product or service because it
was associated with a cause they
support
Source: 2012 Cone Cause-Evolution Study
Giving that Makes a Difference to our Troops
“Thank you all so much for the gift of our beautiful Christmas Tree. It blesses our home and our hearts
so much. These trees not only send a message of love and support, but they also send a message
of help and concern during the Holiday Season. Trees For Troops has always gifted us with the most
beautiful and expensive of trees. We will spend the evening decorating our tree remembering your
gratitude for my husband and his continued service to this great nation of ours. We cannot thank you
enough.” -SFC Liam and family
"I recently received one of the beautiful
trees at the Ft. Eustis Army base. I
wanted to say thank you very much, it is a
wonderful and heartfelt gesture that
outstanding Americans from around our
great nation donate to this program and
that FedEx delivers to bases all around
the USA. We are very grateful for all
involved that make this possible.”
- John
“I just wanted to say a big Thank You for your
generosity! My husband and I feel extremely blessed to
have received such a BEAUTIFUL Christmas tree!! We
are excited to be able to decorate our first Christmas
tree together when he comes home from training next
week!”
-The Kings
How Can You Get Involved?
 Ask your Christmas Tree retailer – many accept donations or
provide other opportunities to support the program
 During Trees for Troops Weekend, visit a participating
location to purchase a Christmas Tree or make a donation
 Donate online at www.TreesForTroops.org (tax deductible)
 Double your donation – ask if your employer will match your
charitable donations
 Select Combined Federal Campaign 12283 (federal
employee giving)
 Become a local or national sponsor
Thank You
Trees for Troops
A program of the Christmas SPIRIT Foundation
16020 Swingley Ridge Road, Suite 300
Chesterfield, MO 63017 USA
Phone: 636/449-5060
Fax: 636/449-5051
info@TreesforTroops.org
www.TreesforTroops.org
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