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Social Media - Facing China

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Social Media: Challenging the Status Quo
23 April 2012
Hong Kong
#3Shots.
What It Is.
2
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Monthly Dialogue
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B2B Social Media
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Short, sharp insights
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Sharing Insights
& Experiences
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Dialogue, Drinks
& Networking
#3Shots.
What It’s Not
3
Who am I?
• Returned to Kreab Gavin Anderson in December 2011.
• Leads the Hong Kong Social Media Practice. Also
experienced in corporate, financial and crisis
communications.
• Recently used on-line community engagement
program for a highly controversial multi-million dollar
infrastructure project.
• Previously ran global communications at
Ford Motor Credit Company.
• Lived and worked in New York, Sydney,
Hong Kong and Detroit.
4
Walter Jennings
Partner
FacingChina
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Social Media: Challenging the Status Quo in Japan
23 April 2012
Hong Kong
Who am I?
• Joined Kreab Gavin Anderson in August 2011.
• Leads the Japan public affairs practice; specialist in
social media, CSR, corporate and financial
communications.
• Task Force chairman of the American Chamber of
Commerce in Japan (ACCJ) and Vice-Chairman of
TELL, a Japanese non-profit that provides mental
health services to Japan’s international community.
• Previously ran communications and external
relations at AIG/Chartis in Japan and Korea.
• Worked at Microsoft in corporate affairs and
government facing roles across Asia based in Tokyo
and Singapore.
6
Jonathan Kushner
Partner
jonkushjp
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The blossoming of a social revolution in Japan?
Japan: Digital Statistics
• 100 million internet users (out of 128 million
total population)
• 100% mobile penetration, 100 million mobile
internet subscribers
• More people now connect to the internet via
mobile than from PC (29% versus 27%)
• 99% of the population has a 3G enabled phone
• Top social networks are Mixi (24.7M), Twitter
(17.6M) and Facebook (5.2M) and growing!
• Roughly a quarter of worldwide tweets emanate
from Japan (April 2011)
• 81% of Japanese web users visit blogs every
month, spending over an hour on average
• Japanese blog more than anyone else with over
a million posts every month
• Internet industry contributes about $250 billion
to the Japanese economy annually
• Consumer e-commerce is worth $86 billion and
online social gaming is worth $2.6 billion
8
The world changed with 3.11
9
The Great East Japan Earthquake (3.11) and Social Media
• A magnitude 9.0 earthquake and tsunami struck northeastern Japan on 11
March 2011, resulting in nearly 20,000 lives lost
• Communications interrupted as telephone service and mobile mail
services went down.
• Twitter and other social media became an essential lifeline to contact
loved ones.
• In the days and months that followed, social media became a tool for
sharing information about the ensuing nuclear crisis.
10
Companies employed social media
for the first time
12
Japanese government increased its social media presenceгѓ«гѓЎ
ディアの活用
• Special home page set up by the Prime Minister’s Office for earthquake
•
•
•
•
Before
information (http://www.kantei.go.jp/foreign/incident/index.html)
The Prime Minister’s Office began tweeting in English (@JPN_PMO)and
secured over 53,600 followers.
Other public figures in Japan such as US Ambassador John Roos
(@AmbassadorRoos) also developed substantial followings.
English version of Facebook also set up (Prime Minister’s Office of Japan).
Chinese language homepage and Sina Weibo account created.
After
英語版
中国語版
Social Media: Challenging the Status Quo in China
23 April 2012
Hong Kong
China: Digital Statistics
• 10 million new Internet users
every month
• 58% of Internet users spend 3 hours
daily; 17% spend 3 hours watching
Television
• 41% of time online spent
in social networks
• 465 million watch videos on-line
– 26.5 million visit YouKu daily
• 40% are �Content Creators’
– More than twice the
rate of the USA
15
485 million Internet
users in China
413 million people
live in Europe
distance. time.
lack of trust.
16
Ready for Speed
• 66% of Chinese Internet Users
access via Mobile Phones
• China Mobile: The world’s
largest wireless network
operator
– 667.19 million subscribers
– Most on 2G network based
on the GSM standard
• 3G networks send data 10x
faster than 2G networks
– 3G speeds are 14Mbps
downlink & 5.8Mbps uplink
17
China is investing US$11 billion over next
three years in 4G roll-out
To qualify as 4G speeds of up to 100Mbps
must be reached for a moving user and 1
Gbps for a stationary user.
Asia-Pacific mobile internet
users will nearly double from
623.3 million in 2011 to more
than 1.22 billion in 2015
eMarketer
USA population
reached 300 million
in 2006. European
settlers arrived in 1620.
Sina Weibo reached
300 million last month.
It was launched in
August 2009.
19
Bo Xilai: Synopsis
Previously
• Prominent CCCP leader of
Chongqing municipality
• High Profile
– �Populist Bully Pulpit’
• �Crack Down on Crime’
• Maoist Ideologue
– �Red Revival’
• Suggested appointment to
Central Committee
20
Currently
• Stripped of all CCCP roles
• Wife Gu Kailai imprisoned
on murder charges
• No public appearances
• “Already under some
degree of control”
“The most dramatic political
event since the sacking of
Chen Liangyu in
Shanghai in 2006”
Rumour Mill In Overdrive!
ONE RUMOUR, WHICH HAS NOW BEEN
DISCREDITED BY MOST ANALYSTS, HAD IT
THAT ZHOU AND BO TOGETHER ATTEMPTED A
MILITARY COUP THAT CULMINATED IN A
SHOOT-OUT AT ZHONGNANHAI.
22
�Social media platforms
Around the Blockade
such as Sina Weibo and
•Hashtags
Baidu Tieba are filtering
– #ImportantNews
posts with keywords such
– #Wood
as "Bo Xilai", "Gu Kailai"
and "Heywood".
•VPN subscription
�Attempts to search these
phrases return no
results.’
- BBC News 11/4/12
23
China's internet users
have managed to tweet
- and re-tweet - some 1m
posts on the latest
developments so far.
dialogue:
what really
happened
to Bo?
china spring?
what is the
future of
The Great
Firewall?
does it
strain our
relations?
how did
social media
influence
politics in
Hong Kong?
implications for
SE Asia?
questions?
now a word from our sponsor…
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General Eric Shineski,
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