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Add Your Hotel to Google Places

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RevPar Ready Recommends
Adding Your Hotel
Formerly Known As
Google (LBC) Local Business Center
Free Listing, Free Updates, and
New) Free
Organize your Ownership Listing for enhanced
Optimization and Reports.
Presented by
Take control of your Hotel Listing and help customers find you on Google, it’s free!
In a few minutes RevPar Ready or you can customize your hotel listing, add
pictures and stand out from the competition. This presentation will
provide you with the basics to verify and gain working access to everything
Google LBC has to offer!
The Google Local Business Center allows businesses to add, edit, maintain,
and monitor your listings within Google Maps. Many of you already have
your hotel listed through your brand efforts, however, Google now
requires individual hotel locations to verify their own listings to take
advantage of instant editing, updates, reports, coupons, and more.
For additional information, check out the Google Help Center or go directly
Getting Started:
Utilize an existing Google account, or create a new account from the Google LBC
home page at - Just sign in
If this is your first listing for the account, you’ll be taken directly to the “add listing”
page (pictured below)
If not, click the “add listing” link in the upper left corner of the dashboard and
complete the form as completely as possible
Use the hotel’s complete landing page URL for the website address. This can be found
when visiting your own home page. Click the hotel name and then copy the
address out of the browser address bar.
Write your text and add flair to your listing. You can add up to 10 photos and video
through YouTube. The text should be appealing and relevant to your search
audience; do not copy/paste a description from anywhere online. Contact RevPar
Ready directly for further creative suggestions.
Move the marker to the correct entrance location with the fix marker link under the map
Click next
Now Google will look for matching listings
If a match is found, select appropriate listing to edit or none of the above
Make sure before clicking “next” someone is ready to retrieve the PIN number at the phone
number you entered; Google calls automatically within seconds after selecting “Phone”
verification method!
Click next to move onto the verification process
Verifying Your Account:
You have two options for verification: Phone or Postcard. The fastest way to complete your
listing is to select phone and you should get the call IMMEDIATELY. Prior inform the front desk
to ensure you receive the call, as the response is an automated voice message with your pin
Google is now calling your business phone to give you a PIN.
Please enter the pin against your listing in the dashboard to verify your listing.
Retrieve the PIN number from the automated Google call.
You should now be on the LBC control panel page with a listing waiting for a PIN number. Enter
your PIN into the box below.
After entering PIN you will receive a confirmation message:
NOTE: If you select the postcard option it can take up to 4 -6 weeks to receive the verification
postcard from Google. (Go For The Phone Option)!
Thank you! We've confirmed your PIN and
validated your listing.
Your listing should appear on Google Maps within
one day. We appreciate your patience.
Optimization Tips:
All Google search results are based primarily on relevance, and Google Maps listings
are no different. Google Maps ranks business listings based on their relevance to
the search terms entered, along with geographic distance (where indicated) and
other factors.
• Therefore include the word “Hotel” within your title
• Include the actual City you are located in within your title
• Remember not to cut and paste, yet create text that is relevant and interesting to
your destination/location
Activity increases visibility and optimization:
– Encourage people to leave reviews whenever possible
– Encourage use of Google Maps for finding directions from other places
whenever appropriate
What else can LBC offer your Hotel – Free Coupons
Add Free Coupons to Your Google Maps Listing!
And…….. Ah, the holidays—the most wonderful time of the year for hoteliers.
Why not create your holiday special and promote free through Google. And, of
course, the best way to get potential travelers to your site is via search engine
marketing. 82% of holiday shoppers polled by Google said they find search
engines “extremely or very useful” in making their purchases.
Let Google users print your coupons and bring them to your hotel. Coupons will
appear alongside your business listing on Google Maps.
A new way to attract customers. Adding coupons to your listing in Google Maps
will bring new customers to your hotel. The better savings you offer, the more
customers you'll gain.
It's free and it only takes a few minutes. Just enter a few lines of text for your
coupon, set an expiration date. Users will start seeing your coupons within a few
Discover your link and query traffic
View, classify, and download comprehensive data
about internal and external links to your site with
new link reporting tools. You can determine
which Google search queries drive traffic to your
site, and see exactly how users arrive there
• Click the “view reports” link in your listing
statistics column for more details
– This is new and may not appear for your
area yet
– Statistics are not always available,
sometimes pressing [F5] on your keyboard
to refresh helps load
In closing –
The Internet Search has proven to be an unparalleled tool
for large companies and now it is available for your Local Business.
There is no way to request or pay for a better ranking with
this free service provided by Google Maps and the Local Business Center .
It only takes minutes!
Presented by
For additional quick tips and steps on increasing your online
presence in this current economy contact Adrienne Pumphrey
at RevPar Ready – 303.522.7004
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