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Strategic objectives

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SCHOOL OF ……… STRATEGY
2011/12 – 2015/16
Document Overview
1. Executive summary
1.1 Introduction
1.2 Strategy options
2. Where are we ?
2.1 SWOT analysis
2.2 Competitor analysis
2.3 Research market analysis
2.4 Learning and teaching market analysis
3. Where do we want to be ?
3.1 Vision
3.2 Alignment of vision with faculty strategy
3.3 Strategic objectives
4. How do we get there ?
4.1 Strategic change options
4.2 Market and group development
5. How do we know we have got there ? 5.1 Key measures & targets
6. Key risks
6.1 Key risks to manage
1.1 Executive summary - Introduction
Please add introduction to strategy in this space ….
1.2 Executive summary – Strategy Options
Area of strategy / activity
The key areas within this strategy where there
are change options – what would be new, what
may be different, where would there be
continuity ?
Please add supporting narrative/comments (optional)….
Notes
2.1 Where are we ? – S.W.O.T. analysis
Strengths
Weaknesses
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Opportunities
Threats
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2.2 Where are we ? – Competitor analysis
Comparison with competitor schools in other institutions
Institution/Dept
Profile – academic
scope/focus
Number RAE profile
of
Academic
Staff
Please add supporting narrative/comments (optional)….
Research Portfolio
Research Income
L&T portfolio
Number of students
2.3 Where are we? Research market analysis
Comparison with research competitors
Institution/Dept
Staff fte
Income/fte
Market Share (by RC – other funders)
Market
Market
Market
Overview of research group performance
Research Group
No of Academic Staff
Research Income / fte
RAE profile
(% entered)
Please add supporting narrative/comments (optional)….
Research Focus
2.4 Where are we? Learning and teaching market analysis
Market size and share overview – by key segments
Segment
Current student numbers
Overall Market Size
Market Share
Growing – shrinking market ?
(Breakdown further into specific programme areas if
relevant)
UG UK/EU
UG Int
PGT UK/EU
PGT Int
PGR UK/EU
PGR Int
Overview of competitors share of market (by key segment – eg UG)
Breakdown of market share by programme type (by key segment eg UG)
Complete table for key segments – eg UG Home/EU
Institution 1
Complete table for key segments – eg UG Home/EU
Programme Type 1
Numbers
Institution 2
Programme Type 2
Institution 3
Programme Type 3
Etc
Grand Total
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Etc
Grand Total
Numbers
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Overview of competitors share of market (by key segment – eg PGT)
Breakdown of market share by programme type (by key segment- eg PGT)
Complete table for key segments – eg UG Home/EU
Institution 1
Complete table for key segments – eg UG Home/EU
Programme Type 1
Numbers
Institution 2
Programme Type 2
Institution 3
Programme Type 3
Etc
Grand Total
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Please add supporting narrative/comments (optional)….
Etc
Grand Total
Numbers
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3.1. Where do we want to be? Vision
By 2015, the School of {please complete}, will ……{please complete}
In 2015 the School will be recognised for …
{please describe in more detail the “vision for the School in 2015 describing where it will be in terms of ..
•Academic priorities and strengths
•Research strengths
•Academic programmes / subjects}
3.2 Where do we want to be – Alignment of vision with faculty strategy
Please add commentary
3.3 Where do we want to be? Strategic objectives
Strategic Objectives
Strategic Objective
{please describe specific objectives – using the following as an indication of
the areas where a school should set objectives}
Overall ranking of School in the UK
Research profile [eg Expectation that 95% of academic staff are returned ]
Research income []
Student experience { eg To deliver a high quality, research-oriented
interdisciplinary portfolio of health and social care education}
PGR students
Student market objectives (UG, PGT, International)
Financial performance
Staffing objectives
Effectiveness objectives
Add other objectives
Please add supporting narrative/comments (optional)….
Description of performance / opportunity gaps
4.1 How do we get there? Strategic Change Options
Strategic Change Options
Strategic Objective
{please list the objectives outlined
under section 3.3}
For each objective - describe the options to deliver the desired outcomes.
Options – what could we do ?
Objective 1
Objective 2
Objective 3
Objective 4
Objective 5
Objective 6
Objective 7
Objective 8
Objective 9
Add other objectives
Please add supporting narrative/comments (optional)….
Responsibility
Possible timing
Prioritisation
4.2 How do we get there – market and group development
Overview of market objectives in key segments
Segment
Objective (Grow / sustain / reduce)
2015 target
Strategies and options to achieve
target
Risk
H-M-L
Overview of strategy for development of research groups
Group
Activity analysis potential future
contribution (ВЈ+/-)
Please add supporting narrative/comments (optional)….
Strategy for academic and financial sustainability?
5.1 How will we know we have got there? Key measures and targets
Measures
Key Targets (by 2015)
Overall position
School’s position in the UK
Research & Innovation
Research grants & contracts income/fte
PGR student /academic staff fte
PGR completion rate
Students
Student Satisfaction (NSS) - scores and league table position
Student retention rate
% Graduate level employment rate
Best 3 A-Levels tariff score
Effectiveness
Student-staff ration
Staff
SRDS completion rates
Add other measures that relate to
specific objectives (optional)
Note : Further target-setting guidance and benchmark data to follow.
Please add supporting narrative/comments (optional)….
6.1 . Key risks to manage
Overview of Key Risks
Risk Description
Risk Exposure (without risk mitigation)
Consequence of
failure to manage
risk
Impact
Likelihood
H-M-L
H-M-L
Please add supporting narrative/comments (optional)….
Risk management & exposure with risk mitigation
Action required to
reduce/eliminate risk
Responsible
person
Impact
Likelihood
H-M-L
H-M-L
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